Privacy Policy

Updated: January 30, 2021

At Child’s Life, we are committed to protecting your privacy, and maintain a general policy of openness about how we collect, use and disclose your personal information.

The purpose of this Privacy Policy is to inform you about our practices relating to the collection, use, disclosure, and protection of personal information that may be provided through access to or use of our website, services, and publications, or that may otherwise be collected by us. By using our website or submitting information to our website at, you consent that Child’s Life may collect, use and disclose such personal information in accordance with the following terms and conditions, and as permitted or required by law.

This Privacy Policy also explains how you can contact us if you have a question about, want to make a change to, or want to delete any personal information that Child’s Life may be maintaining about you. We strongly recommend that you take the time to read this Privacy Policy and retain it for future reference.


For the purpose of this Privacy Policy, and in accordance with privacy legislation, “personal information” is generally defined as information about an identifiable individual, or information that allows an individual to be identified (as defined from time to time in applicable privacy legislation).

The personal information Child’s Life may collect about you include your e-mail address, First and Last Name, City or Town of residence, and Telephone number.

In general, we collect, use and disclose personal information for use on the Site and for our email newsletters and contest winner announcements.

From time to time, we may ask you to provide us with more detailed information and we will inform you as to why we are collecting it. It will be up to you as to whether you choose to share this information with us.

We may also retain any communications you send us, including e-mail messages and responses we send you.


Children under the age of 18 are not eligible to use the site unsupervised and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only use this site in conjunction with and under the supervision of your parents or guardians.


We use your personal information for the purposes of operating and providing the products and services of Child’s Life on or in connection with the Site. Specifically, we collect, use and disclose your personal information:

  • to verify the validity of your e-mail address and identity;
  • to communicate with you;
  • to research, develop, manage, protect and improve those communications;
  • to advise you about new products and services that may be of interest to you; and
  • to develop and maintain our relationship with you and communicate with you.

In addition, from time to time, we may use your personal information for the following purposes:

  • to understand your needs and preferences, including to contact and communicate with you and to conduct surveys, research, and evaluations;
  • for any other purpose, we may indicate to you from time to time.


Except with your consent and as set out below, we will not sell, license, trade or rent your personal information to or with others.

Child’s Life may disclose personal information to third-party providers of Child’s Life, including third parties engaged to assist us in providing services (including but not limited to contest sponsors, software development, website development and hosting, data processing, document management, and office administration) to you or to carry out one or more of the uses described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information disclosed by Child’s Life and to comply with the general privacy principles describes in this Privacy Policy.

Child’s Life reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena, or court order legally requires or authorizes us to do so.

Child’s Life also reserves the right to disclose and/or transfer personal information to a third party in the event of proposed or actual purchase, sale (including a liquidation, realization, foreclosure, or repossession), lease, merger, amalgamation, or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Child’s Life or of any of the business or assets or shares of Child’s Life or a division thereof in order for you to continue to receive the same products and services from the third party.


Child’s Life collects Personal Information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use the information for a purpose not previously identified).

The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact us.  If you refuse or withdraw your consent, we may not be able to provide you or continue to provide you with certain services or information that may be of value to you.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use, or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.


We believe that Child’s Life content does not appeal directly to children of 13 years old or less. We do not knowingly direct our advertising to children under the age of 13, except as permitted by law.


We may also use (but will not disclose) your personal information to promote and market additional goods, services, and special offers from us, our affiliates, and sponsors, including by means of direct marketing. To ensure advertisers understand who our subscribers are and what they are interested in, we will compile your information and create general profiles of our subscribers’ demographic information and interests. However, we will never share any PERSONALLY IDENTIFIABLE information with our advertisers.


When you visit our website, we may place a “cookie” in the browser directory of your computer’s hard drive.  A cookie is a small text file of information that a website can store on your web browser and later retrieve.  In addition to the identified uses described in this Privacy Policy, we may use the information provided by cookies and disclose it to third parties to measure the use of our Site, to improve the functionality and content of the Site, and to facilitate the usage of the Site.  You can reset your browser to notify you when you have received a cookie or refuse to accept a cookie.


Child’s Life makes all commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard-copy form. Access to your personal information is restricted to selected employees or representatives. In addition, Child’s Life employs appropriate information security techniques to protect personal information against loss and unauthorized access.

Child’s Life educates all its employees on the importance of privacy. It is Child’s Life’s policy to give access to personal information only to those employees who require it to carry out the responsibilities of their jobs or to other such third parties with similar designated responsibilities and who are subject to contractual confidentiality restrictions with Child’s Life.

10. LINKS TO THIRD-PARTY SITES may offer links to other third-party websites for your convenience. You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their websites. Child’s Life is not responsible for how such third parties collect, use or disclose your personal information. Child’s Life will not be held liable for your use of such third-party websites.


Child’s Life retains your personal information for as long as necessary to fulfill the purpose for which it was collected and to comply with applicable laws. When that need has ended, your personal information will be removed from our system and destroyed in a manner that ensures your security.


At Child’s Life, we want you to be able to maintain control over how we use your personal information. Email communications will always include an identification of the sender and an “Unsubscribe” option. Should you wish to unsubscribe at any time, you may instruct us to immediately do so by clicking on the link.


Child’s Life reserves the right to modify this Privacy Policy at any time without notice.  The Privacy Policy posted at any time or from time to time via this Site shall be deemed to be the Privacy Policy then in effect.


If you have any questions or requests about Child’s Life’s Privacy Policy or if you have reason to believe that Child’s Life may have failed to adhere to this Privacy Policy, please contact us at

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