In recognition of June – National Safety Month, Volvo Car Canada is bringing Volvo’s Celebration of Safety to the Eaton Centre from June 1-7. This takeover brings the brand’s safety philosophy to life in an interactive and approachable way. Guests can explore displays featuring Volvo safety innovations, including the new multi-adaptive safety belt and Volvo crash vehicles which have been imported all the way from their crash lab in Gothenburg Sweden, while also learning more about how the brand continues to evolve safety technology for modern drivers and families.
In addition to the interior Eaton Centre takeover, Volvo will host consumer test drives outside the mall at the Albert’s Way entrance. Guests interested in participating can register at the Volvo check-in desk and from there, they will be paired with a Volvo product specialist, who will escort them to the vehicle and accompany them throughout the drive experience as a passenger, providing guidance and product knowledge along the 8-10 minute route through the city.
